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Map Pack Position Value Calculator

Reviewed for 2026, updated September 8, 2026.

Estimates the extra clicks, customers and revenue a better Map Pack position is worth each month, for local business owners and the agencies that report to them.

Your numbers

Results update as you type.

Your estimate

Extra listing clicks per month...
Extra customers per month...
Monthly revenue gain...
Annual revenue gain...

Estimates only. Assumptions are listed below, and you can change every input.

Ranking reports tell you that a listing moved from position 6 to position 2, but they rarely say what that move is worth. Owners want a dollar figure before they approve another month of local SEO work, and agencies need a defensible way to connect a rank change to revenue instead of pointing at a green arrow.

This calculator runs a plain funnel. Monthly searches times your click-through rate gives clicks, clicks times your lead rate gives leads, leads times your close rate gives customers, and customers times your average job value gives revenue. It does the math twice, once at your current click-through rate and once at the rate you expect at the target position, and reports the difference. Every rate is yours to set; the defaults are placeholders, not industry benchmarks.

How to use this tool

  1. Enter the monthly search views for the keyword group, taken from your Business Profile performance report or the search volume your rank tracker shows for the city.
  2. Set your current click-through rate, then the rate you expect at the target position. If you are unsure, run the tool twice with a cautious and an optimistic target.
  3. Fill in your lead rate, close rate and average job value, and read the monthly and annual revenue gain. Share the annual number with whoever signs off on the local SEO budget.

What the math assumes

  • Click-through rates are whatever you enter. The defaults are placeholders, not benchmarks; replace them with figures from your Business Profile performance report or your rank tracker.
  • Searches, clicks, leads and customers are treated as a straight funnel: clicks equal searches times CTR, leads equal clicks times lead rate, customers equal leads times close rate.
  • Revenue counts one average job per new customer and ignores repeat business, referrals and lifetime value.
  • Seasonality is ignored. The monthly figure is treated as flat and the annual figure is simply twelve times the monthly figure.
  • Nothing is deducted for cost of goods, ad spend or SEO fees. The result is gross revenue, not profit.

Frequently asked questions

Where do I find my current Map Pack click-through rate?

Open the performance report in your Google Business Profile, add up calls, direction requests and website clicks for the period, and divide by search views. That gives a workable CTR for the listing as a whole, which you can refine per keyword group if your rank tracker connects to Search Console.

Why does the tool ask for a target CTR instead of a target position?

Click-through rate by position varies a lot by category, city and how the Map Pack is displayed on the device. Publishing one fixed CTR curve would be guessing on your behalf, so the tool asks you to enter the rate you observe or expect and shows its work.

Should I use search volume from a keyword research tool?

You can, but treat it as an upper bound. Keyword tools usually report metro-wide or national volume, and only a portion of those searches trigger a Map Pack in your neighborhood. Search views from your Business Profile are closer to reality.

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